We are entering a new generation for TV. As online video has matured, creating a cross-screen video experience has become a key focus for broadcasters. We're seeing broadcast alliances flourishing across Europe to compete with GAFA’s video inventories. We're seeing the development of a new video platform model combining free, advertising-financed service with premium pay-products… What do these trends say of the video world of tomorrow and what tools do advertisers need to benefit from it?
Stéphane Coruble
CEO
RTL AdConnect
Samantha Glynne
VP Branded Entertainment
Fremantle
Kim Younes
Marketing & Innovation Director
M6 Publicité
Steve Forde
Director of Marketing & Experience for Online
ITV
Kate Bulkley
Journalist & Media Commentator
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