Quantcast Keynote: A Rallying Cry for the Open Internet


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


The internet’s original sin was allowing users to believe that that content is free, when good content - that informs, entertains and connects us - is generally very expensive to create and is mostly supported by the ad-funded economic model. The advertising technology produced to support this system has undergone many shifts – and now must quickly evolve again to survive. Join Konrad Feldman, founder and CEO at Quantcast, as he discusses: *Consent *Identity *Data-driven audiences *The future of the open internet
Konrad Feldman Co-Founder and CEO
Quantcast
Elissa Brown Director, Client Partnerships
Quantcast


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The Fundamentals of Data Marketing

7 Videos, 3.25 hrs