TV’s Greatest Power Play is Cross-Platform Measurement


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34:04

Cultural Icon: In Conversation With Emilio Estefan


This challenging year has unlocked some of the greatest opportunities for the TV advertising ecosystem. COVID-19 has accelerated the need for cross-platform measurement and put a new focus on the need to meet consumers where they are. The multi-screen, cross-platform universe has brought the TV industry together and established a greater need for collaboration around identity, authenticated audiences, addressability, and attribution. Becoming audience-obsessed and measurement-focused is giving TV the greatest power play.
David Kline President, Spectrum Reach, EVP of Charter
Spectrum Reach
Jo Kinsella President
TVSquared
Jason Manningham CEO
Blockgraph
Sean Cunningham President & CEO
VAB


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