How do you operationalize ethics?

Just because you can, doesn’t mean you should. That’s how advertising should think about the ethical collection of data, long a hot topic in the industry. As consumers become more aware of the information brands collect on them, it’s on us to give them good reasons to allow us to collect their data. A key tenet of almost all privacy legislation around the world is giving consumers clear notice of how their data is to be used and offering them choice over use. From GDPR to CCPA, from the deprecation of third-party cookies to much more, the data ethics landscape is quickly changing.