AD TECH




25:00

AW2020 Tech Investor Forecast

The spirit and heartbeat of tech driven innovation and start-ups continues to advance. We ask an expert panel to tell us how innovators are adapting to the times. The group will discuss tech trends that have emerged in the last six months and whether these are here to stay. With the election coming up and the potential of a vaccine on the horizon, how do these variables impact investing and planning now? Beyond health and politics, what should sharp business people keep an eye on as we head...
28:22

End Your Marketing Reliance on Facebook & Google's Duopoly

Google and Facebook account for much of consumer time online... But they are not the only gatekeepers of attention and influence, nor can marketers who spend 90%+ of their budgets and energy on these two sources alone expect to build resiliency, diversity of traffic, or competitive advantage. High costs of traffic, high competition and low ROI are the hallmarks of efforts poured into these behemoths. By expanding your marketing to sources like content, broader social, email, in-product...
05:27

Learn to Scale Emotional Intelligence for Your Acquisition Campaigns

Learn how to use artificial intelligence and emotional intelligence to boost marketing acquisition campaign.
39:17

How do you operationalize ethics?

Just because you can, doesn’t mean you should. That’s how advertising should think about the ethical collection of data, long a hot topic in the industry. As consumers become more aware of the information brands collect on them, it’s on us to give them good reasons to allow us to collect their data. A key tenet of almost all privacy legislation around the world is giving consumers clear notice of how their data is to be used and offering them choice over use. From GDPR to CCPA, from the...
35:44

US Digital Ad Spending: Top Trends Driving Growth And Ad Spending

US Digital Ad Spending: Top Trends Driving Growth And Ad Spending In this info-packed, data-driven session, eMarketer principal analyst Nicole Perrin shares the firm's latest US ad spending forecast and explores the factors influencing spend across channels, formats and devices through 2021 and beyond. You’ll learn: * How much US advertisers are investing in digital advertising, including on Google, Facebook and Amazon * How macroeconomic challenges and pandemic-related shifts in...
24:44

Innovations in Supply Path Optimization (SPO)

Coming Soon.Ad-tech’s love affair with acronyms is one of its most durable characteristics. Supply Path Optimization, or SPO, is currently taking its turn in the spotlight. The meaning of these three letters, however, changes depending on the perspective of the vendor pitching its solutions, the agency pitching its services, and the brand striving for a return. SPO is the proverbial elephant in the parable of the blind men: a different beast to each, and much greater in whole than the sum of...
20:03

Why Does Prebid Matter? A Conversation with News Corp's Stephanie Layser

In an ad tech world dominated by walled gardens and black boxes, Prebid.org has emerged as a shining light. In this fireside chat, OpenX CTO (and Prebid board member) Paul Ryan will speak with News Corp's Stephanie Layser about why publishers are so excited about Prebid, where the technology will go in the coming years, and how the industry can rally around “open technology” to shift power, and revenue, away from the walled gardens.
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