Organizational change is an uphill battle. It requires focus, dedication, and a keen understanding of how to implement successful change. And in this unprecedented moment, all organizations share an equal opportunity to build a better, more human future.
It’s not talking about returning to normal. The task at hand is to build an entirely new system—something built from the ground up, that’s more open, that’s more focused on adaptation and learning from its foundation.
To navigate business transformation at this depth and breadth, R/GA’s Org Innovation team has developed a model called /CODE to assess firms across four essential dimensions: Culture, Orientation, Distribution, and Enablers. The model ensures a thorough diagnosis of existing challenges, and guides immediate actions to reinvent for the future.
Clay Jones
Executive Director
R/GA
Alexandra Vu
Director, Innovation Consulting
R/GA