A Guide to Cultural Strategy: How to Avoid being “Cancelled”

A brand’s cultural involvement makes up a full 25 percent of a consumer’s purchase decision, so when developing new creatives or campaigns, the worst result from the work you’ve put in is backlash, negative global outcry' and being 'cancelled' by culture. This workshop will help refine your approach to creating frameworks that are in tune with consumers targeted and, more importantly, resonate with communities.