Jack Daniels: Crash The Couch

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Do I Have Your Attention? Navigating Entertainment Marketing in an Era of Content Abundance

Alan Parker, Chief Innovation Officer of Energy BBDO, and Jack Daniels Brand Manager, Ed Carias share a case study exploring Jack Daniels' recent Crash the Couch Virtual Music Festival.
Alan Parker Chief Innovation Officer
Energy BBDO
Ed Carias Brand Director, Jack Daniel's