The impact of upcoming 5G everywhere, newly changed consumer behavior thanks to COVID-19, and the looming generational shift thanks to Generation Z, will make the commerce in the 2010s look more like the 1920s than the 21st century. Thanks to internet that is ubiquitous, cheap, and available everywhere, people will no longer “go shopping”, but rather will always be shopping.
Jon Reily
Chief Strategy Officer
Dentsu Commerce
