When Innovation Becomes Urgent: How Experimenting Can Help Businesses Survive and Thrive

2020 has been a year like no other, and it feels as though there has been more rapid business transformation. There has been a sense of urgency precipitated by the pandemic – customers are demanding change and business leaders have been championing new products and processes. As we look to a post-COVID future, how do we sustain a sense of urgency for innovation? How can we improve our ability to innovate? In this session Sam Sterling, Chief Strategy Officer for AKQA APAC is joined by Jim Huether, CEO, Hyperice Inc, to discuss their experimental methodology and how it helps brands validate ideas and build business cases for investment in innovation.