The Big Data Reset


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


The future of data-driven customer experience is uncertain. Not all consumers are on a journey towards a more open and expanded data economy. The pandemic has further polarised attitudes - with some consumers willing to accept the wider social benefits of altruistic data-sharing to combat the virus but others resisting due to a greater infringement on their privacy.
Jed Mole Chief Marketing Officer
Acxiom
Josh McBain Director of Consultancy
Foresight Factory


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The Fundamentals of Data Marketing

7 Videos, 3.25 hrs