CTV in 2020: Maximizing the Advertiser Opportunity


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31:05

Mapping the Journey: TV's Tomorrow in a Streaming-First World


CTV has been gaining huge momentum in the last year with the increase of consumer adoption, the evolution of viewing habits and a plethora of advertiser opportunities. This year especially has seen a drastic rise of CTV usage with the onset of COVID 19. In this session, Patricia Dixon, Buyer Lead UK and Nordics at Magnite, will lead a discussion around CTV and the various opportunities and challenges that advertisers need to be aware of in this market.
Patricia Dixon Buyer Lead, UK & Nordics
Magnite
Richard Kanolik Head of Programmatic
Vodafone
Martin O'Boyle MD Partnerships PMX
Publicis Media
Kristian Claxton Head of Engagement
Finecast


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