CTV has been gaining huge momentum in the last year with the increase of consumer adoption, the evolution of viewing habits and a plethora of advertiser opportunities. This year especially has seen a drastic rise of CTV usage with the onset of COVID 19.
In this session, Patricia Dixon, Buyer Lead UK and Nordics at Magnite, will lead a discussion around CTV and the various opportunities and challenges that advertisers need to be aware of in this market.
Patricia Dixon
Buyer Lead, UK & Nordics
Magnite
Richard Kanolik
Head of Programmatic
Vodafone
Martin O'Boyle
MD Partnerships PMX
Publicis Media
Kristian Claxton
Head of Engagement
Finecast