It is well documented that consumers are increasingly buying into brands that stand for more than just profit gains and that brands with an authentic, well communicated purpose consistently outperform others. The rise in ‘belief buying’ is a real consumer trend as is the expectation that brands have the opportunity to be a real force for good in the world. Clearly communicating your company’s efforts is more important than ever. In this session, National Geographic shares insights from the past year of how the brand leverages its media platforms to engage millions of consumers in its brand purpose; and will share examples of work from global partners delving into the devices & strategies that deliver results.
Vice President, Brand Partnerships
National Geographic, Europe & Africa National Geographic (The Walt Disney Company)