Understanding Real People Through a Combination of Proprietary Quantitative, Qualitative and Real-Time Data Sources

Research tells us that one of the primary principles of brand success is the ability to connect emotionally over the long-term, embedding a distinctly positive feeling between a brand and its consumers. However, to do this and to do it properly, it is vital that brands have a deep understanding of real people, their behaviour, beliefs and ultimately, their culture. Join dentsu as we chat about how we Design for People using bespoke tools that enable us to unpack South African people and their culture — quantitatively, qualitatively and in real-time — and then how, as your strategic partner, dentsu activates these insights across media, creative and within the real-life conversations taking place across our country by harnessing the power of experts, thought leaders and content creators.