Many data-driven brands are evaluating the performance of their digital channels holistically with marketing tools and software. For those brands, leveraging the right technology is crucial when assessing the ROI of those channels that connect to potential customers. In this in-depth conversation, the AdsWizz team will be sharing key learnings from their global campaigns that leverage innovation and creativity in solving ROI, attribution, and customer journey challenges in the audio...

While retail has had its share of challenges in the past two years, the pandemic has also yielded the chance for a long-overdue great retail reset that may help move many retailers into a more stable - and profitable - position. Getting there will require balancing near-term challenges with long-term commitments and transformational thinking. Ian Watson (CEO of Unbound, the driving force behind Hotter Shoes) and Sarah Harbon (General Manager of Benefit) talk putting their customers and people...