The addressable frontier is upon us and AMC Networks, along with The Trade Desk are pioneering the convergence of linear and digital. Learn how AMC Networks expanded its linear addressable capabilities to bring programmatic buyers into the mix.
Featuring
Evan Adlman, SVP of Advanced Advertising & Digital Partnerships, AMC Networks
Tim Sims, Chief Revenue Officer, The Trade Desk
Join Scott Rosenberg, Senior Vice President and General Manager of Platform Business, Roku in conversation with Axios' Sara Fisher as they talk through trends, TV and look ahead to 2022.
The way data is used to show people relevant ads is changing, whether it be because of government regulations, or changes by tech companies. This has a large impact on marketers who are looking to reach the right people with relevant messages and can be challenging to navigate. But does privacy need to come at the expense of personalized experiences? Facebook will argue that this is not a zero-sum game and will share thoughts to guide us towards a privacy-first digital ecosystem that...
Audacy’s Executive Vice President, Head of Programming Jeff Sottolano details the evolution of the company's programming strategy following its transformative rebrand in March.
Consumers love TV, and The Trade Desk is working to improve the ad experience while also shortening it by 15-20 minutes per hour. That’s a major change for business. In this interview, The Trade Desk's SVP, Inventory Partnerships, JoAnna Foyle, will discuss how Connected TV is changing (and improving) ad budgets, eliminating waste and improving the TV experience for the consumer. She will also highlight The Trade Desk's network of premium supply partners.
Why is it important to talk about masculinity in the context of the workplace? How do traditional views of masculinity influence leadership norms and organizational culture? Join us as we discuss this critical piece of the equity and inclusion puzzle.
"It Takes A Village" is a communal & cultural reference that acknowledges all of the individuals who have an integral role in cultivating something incredible. The foundation of DEI is in the ability to amplify diverse stories, talent, & voices. Yahoo’s people-first approach not only allows them to prioritize & redefine DEI, but it has embedded it into their core brand DNA by connecting people to their passions. We'll explore how embedding DEI into your DNA drives growth and creates brand...
What will it take to win the hearts of the newest generation of consumers? Have their needs, wants, and priorities shifted as a result of the pandemic? Join us as we delve deeper into the world of Gen Z and explore what motivates and drives their behavior, and how brands and retailers can share messaging that resonates with them.
Video games aren't just a part of today's culture; They're increasingly defining it as well. Video games will influence our collective perceptions of gender, race, class, disabilities, and more. What do brands need to understand about the gaming industry, especially as it continues to grow? Join us as we explore the opportunity ahead, reasons every brand should care about reaching this diverse group of consumers, and steps companies can take to increase representation within games and beyond.
What has the past year and a half taught us about how we work together? Join us for an unplugged conversation with leaders as they share what tools they have used to create greater connectivity between teams, including ERGs, allyship and using intersectionality as a new lens.
