Adland is facing some seriously strong headwinds in 2022. Economic uncertainty and increased privacy regulations are making marketer’s jobs more taxing. Emerging video-first social platforms are reinforcing the need for every brand–of any size–to create more video content than ever before. With demand for video at an all time high, how can advertisers strike the right balance between hitting their goals without overwhelming their bandwidth-strapped marketing teams? By getting efficient with...
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