AW Parents




27:59

Blood, Sweat, and Fears: Finding Ambition, Inner Strength, and a Fighting Spirit

Davina McCall is one of the most recognisable faces on British television and has become a household name for millions. But, behind that famous face is something we don’t often get to hear about; Davina the person, as an entrepreneur and mother. Helen Gorman is a working Mum too. But she’s also a brilliant #marketer & managing partner at Let’s Reset. Suki Thompson (Founder & CEO Let’s Reset) discusses what makes them both feel passionate at 50 to grow businesses they love and explores what...
32:51

AWMoms Table Talk Series: Global Perspectives

AWMoms Global Table Talk Working Moms are today’s front-line warriors balancing responsibilities at home and at work. They stare down unique challenges on a daily basis and for Moms looking t re-enter the workplace, COVID-19 has made a hard job even more difficult. Advertising Week and Facebook are partnering to expand AWMoms, a year-round initiative to provide working Moms and returners alike a special Community where they can come together to learn, share experiences, network and more to...
25:20

Mom Bosses

Hear from industry leaders who double as moms for an honest conversation around moms in the workplace. Hear their take on the great values of having moms in leadership roles, the physical, mental and emotional challenges for working moms, and how the the future of work can be more inclusive for them -- in particular as the lines between "work" and "home" are blurred.
11:48

No Words

There is no word in the English language for a parent who has outlived their child. There are many reasons for this, but one is that we simply don't talk about it. As an industry that is designed to change behavior and frequently influences the adoption of words and phrases into every day conversation, Katie Ingram, Mother to a stillborn daughter, sends out a rallying cry to ad land to help find the words.
25:05

Great Minds in Conversation: Kristen Bell & Dax Shepard

Kristen Bell and Dax Shepard will share the story of their mission driven baby goods company, Hello Bello, along with a candid conversation about parenting in the age of Covid.
20:20

Big Spenders & Trendsetters: Spotlighting the Overlooked Population - Black Moms

Black moms' spending power is growing at a more accelerated rate and they control the lion's share of the total Black spending power, which will reach $1.5 trillion in 2023. These women not only influence what other Black generations (Baby Boomers, Generation X) and what Black men spend their money on, but as early adopters of trends, Black women also influence the general population. And yet -Black moms are still a population that goes consistently overlooked, and advertisers are without a...
19:47

Twitter Moms Keep it Real

Audiences trade in the currency of authenticity and trust; if a brand is authentic, it is rewarded with trust. Nowhere is this demonstrated more clearly than among the Mom community on Twitter. In this session, Twitter and Kraft Heinz will discuss why Twitter has become such an important hub for parents, and offer insight on how brands can build an authentic voice within that community.
30:24

Meet the Momillennials

Just when we thought we’ve figured out the psyche of millennials, here comes another tough market to penetrate. Who are these Momillennials? Being one of the most coveted demographic groups in the eyes of modern marketers, millennial moms are a source of great economic power. However, it is not easy to understand the way they think, act and purchase. For one, it is important to note that millennial moms are completely different from their own mothers. Merlee Jayme heads Dentsu’s...
46:20

Your Turn: How To Make Work Work for You

Hear a brief presentation by Jennifer Gefsky, co-author of YOUR TURN: Careers, Kids, and Comebacks - a Working Mother's Guide, followed by a panel discussion on how to make work work for you... Whether that means taking time off for parenting, getting back into the workplace, looking for balance, or having ambition to prioritize your career. Or anything in between! Hear honest tips and tricks from moms who are making it work for them, and how you can too.
41:41

Is a Comprehensive Family Leave Policy Good for Business?

Did you know that only 27% of workers have access to 8+ weeks of maternity leave? Paternity leave is even more scarce, with only 15% of male workers receiving 8+ weeks. Meet The List, a group of 31 industry thought leaders who have committed to improving corporate family leave policies in 2019. Hear how they're applying the lessons they’ve learned at their own companies—from Pinterest to PepsiCo—to prove that better family leave is actually better for business.
13:34

Fighting Bias Through Advertising: The Case of Working Mothers

Gender bias in the workforce is well studied. But did you know that the disparity is especially extreme when it comes to working mothers? In this session, we explore cutting edge academic and original neuroscience research regarding employer bias, self-bias, and the effect of media. SPARK Neuro will present original neuroscience research highlighting brands that have had a positive impact on shifting the narrative.
37:57

Mom Bosses

Hear from industry leaders who double as moms for an honest conversation around moms in the workplace. Hear their take on the great values of having moms in leadership roles, the physical, mental and emotional challenges for moms in the workplace, and how the the future of work can be more inclusive for moms.
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