Deidra Maddock

Deidra Maddock is Vice president, Sports Brand Solutions, Disney Advertising. In this role, she leads the team responsible for developing creative marketing solutions to meet brand KPI’s across all of ESPN’s professional league content and studio shows – such as SportsCenter – as well as overseeing a Sponsorship Activation team that manages brand activations at key sports events. Prior to transitioning into the Company’s Sports Marketing team in 2012, Maddock was a TV account executive for ESPN for 5 years. A resident of Long Island, N.Y. and mom to four young girls, Maddock graduated from Syracuse University with a bachelor’s degree in broadcast journalism and political science, and currently serves on the advisory board for the Falk School of Sports Management at Syracuse. Maddock was recently named as Cynopsis Media’s 2023 Top Women in Media as an MVP for her incredible leadership in elevating our sports advertising business as well as the culture at Disney Advertising.