Michelle Cardinal

Michelle Cardinal is the Co-Founder and Chairwoman of Rain the Growth Agency. Earlier this year, she also joined the ownership group of the WNBA’s Seattle Storm. Her career spans 30 years in DTC media, beginning in TV media buying and ad sales in the early 90s. She is the founder of several companies: Cmedia (1998), Production West (2001), R2C Group (2005) and Leavened (2018). Her first company, Cmedia, quickly became one of the country's top DRTV media buying players with clients such as Humana, Carnival Cruise Line, and Cancer Treatment Centers of America. In 2005, Michelle merged her company with Respond2, a Portland, Oregon creative agency, to create the fully integrated DTC agency, R2C Group. After rebranding as Rain the Growth Agency in 2020, it is one of the top, independent advertising agencies in the country, helping to build many well-known brands including 23andMe, Peloton, Chewy, SimpliSafe, Humana, Bissell, 1-800 Contacts, LendingTree, and many more.