Tracks Venues

In this session...

It’s no secret that women’s sports is a hot topic right now—with nearly every organization (WNBA, NWSL, LPGA, etc.) seeing all-time highs in viewership across linear TV & streaming. Not to mention a dedicated fan base. On the performance marketing side, this increased media attention shows that it’s the perfect time for brands to invest in women's sports.

Join experts, media leaders and marketers to discuss how brands can invest in women’s sports and leverage this historic momentum to drive brand goals and marketing ROI.

What You'll Learn from This Session...

  1. How to take part in the current women’s sports conversation.
  2. How to bridge the gap between women’s sports and your brand.
  3. How to build a connection with women’s sports audiences and fans.

Presented with


Speakers

Aerial Powers WNBA forward, streamer and brand ambassador Minnesota Lynx
Michelle Cardinal Co-Founder and Chairwoman Rain the Growth Agency
Sara Gotfredson Founder & CEO Trailblazing Sports Group
Darren Brown Head of Marketing OOFOS
Deidra Maddock Vice President, Sports Brand Solutions, Disney Advertising The Walt Disney Company

Event Details

Event Type Session

Track  Future is Female