Sara Gotfredson

Sara Gotfredson is a seasoned sports marketing executive with over 20 years in digital, streaming, and traditional sports media, sponsorship sales, and brand building. Most recently, Gotfredson was a Vice President at ESPN and Disney Advertising, overseeing the technology vertical. In that role, she collaborated with Fortune 100 technology companies on innovative partnerships including the Oscars, the NBA, and WNBA Finals. In 2022, she started Trailblazing Sports Group to create the first female-founded sports advisory firm focused on driving brand investment in women’s sports. Gotfredson has long believed that brand investment and high-profile media partnerships are the key to growing women’s sports and believes that an investment in women’s sports offers one the best returns in sports business. A graduate of the University of San Francisco with both undergraduate and graduate degrees in Sports Marketing, Sara resides in Los Angeles with her husband and two daughters.