Vinny brings a disruptive lens to a media ecosystem that is constantly evolving. His approach to digital transformation starts with a deep understanding of business outcomes to translate into media strategies.
Vinny brings a unique approach to his role after spending the past 16 years in various roles at startups like Adap.TV, ad tech giants like Google and Amazon, leading Investment and Activation at GroupM’s Wavemaker and a 2019 Ad Age 40 under 40 nominee for his transformative work at The Hershey Company through the lens of Addressable Media.
As Head of Media - US CMG & Salty, Vinny is committed to being provocative in his approach to using data and analytics to address a brands planning, investment, activation, and measurement ecosystem. He continues to push the system as he looks to disrupt the changing landscape of media from a linear world to an addressable first world.
Vinny is a graduate from Utica College with a bachelor’s degree in business.
Vinny Rinaldi Job Title US Head of Media Company THE HERSHEY COMPANY
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