In this session...
Join leaders from LUMA Partners, Magnite, Disney Advertising, and The Hershey Company as they explore the dynamic streaming TV landscape from every facet of advertising. Gain valuable insights on how today’s media owners, advertisers and technology companies are engaging viewers through new TV experiences and navigating both the challenges and opportunities that lie ahead.
What You'll Learn from This Session...
- Why the future of buying and selling TV advertising will be automated and what still needs to be solved to get there.
- What defines premium TV content as consumers and advertisers seek quality.
- How media owners and advertisers are innovating to engage TV viewers.
