In this session...
With the ever-changing media landscape and increasing competition, what does it take to resonate with consumers and drive growth continually? Join us for a fireside with Vinny Rinaldi, Head of Media at The Hershey Company, as we discuss how The Hershey Company uses both art and science to engage with new generations of fans across its portfolio.
What You'll Learn from This Session...
- Keeping consumer attention with video -- the evolving role of video within consumer behavior to reach customers in moments that matter.
- How to factor in proximity to purchase into your media mix.
- Discover how The Hershey Company strategically integrates creative approaches with data-driven insights to connect its brands with new generations of fans.
- Learn about the partnership between creative and media teams to produce creative that's optimized for an omni-channel strategy.
