In this session...
At IAS, the solution isn’t more data — it’s more actionable data. In an age of endless information and data available at our fingertips, realizing and targeting the stats that are important to campaign performance is key to driving superior results. Join IAS CEO Lisa Utzschneider, Instacart, Hershey's and Ad Net Zero as they discuss their partnerships, total media quality and the crucial, actionable data that influences their technology and business decisions.
What You'll Learn from This Session...
- How actionable data drives superior results.
- How data influences technology and business decisions.
- The importance of total media quality.
