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In this session...

McDonald’s has been at the forefront of culture since its inception and, over the years, has increasingly turned to more innovative approaches to create campaigns that drive relevance with a core demographic, Gen Z. More than half of Gen Zers now feel it is more important for brands to build connections with them.

Join McDonald’s Jennifer Healan and Snapchat’s CMO Kenny Mitchell as they discuss how to connect with Gen Z and build immersive Augmented Reality experiences, enhancing customer experiences and driving results.

What You'll Learn from This Session...

  1. The importance of Gen Z.
  2. How to connect with this demographic.
  3. The impact of immersive experiences.


Kenny Mitchell Chief Marketing Officer Snap, Inc.
Jennifer “JJ” Healan VP, US Marketing, Brand Content + Engagement McDonald’s

Event Details

Event Type Session