In this session...
The lanes of gaming and pop culture are converging faster than ever, and the partnerships are becoming bigger and more frequent than ever before. There are many ways to approach the gaming space as it spans across different elements of culture. The focus should be on developing YOUR strategy and maximizing your investment.
What You'll Learn from This Session...
- Learn about the evolution of gaming creators from fringe subgroup to cultural tastemakers
- Leverage authenticity to create experiences and activations that connect brands to the massive gaming audience
- Discover the importance of developing a cohesive strategy to navigate the ever-evolving gaming space
