J Eatedali

J Eatedali is an executive in the Gaming & Esports department at leading global talent, entertainment and sports company UTA. He is based in UTA’s Los Angeles headquarters.

In his position, Eatedali leads the team’s gaming advisory business by helping existing UTA brand clients such as Beats by Dre and L’Oreal navigate the rapidly evolving gaming landscape. He also brings new clients to the team, including gaming and non-gaming-endemic brands.

Prior to joining UTA, Eatedali served as the Co-Head of Creator Acquisitions, Retention and Programs at Twitch, where he and his team were responsible for contract negotiations for the livestreaming platform's top creators. He previously worked as the Head of Commercial Strategy and Development at Activision Blizzard.