In this session...
It’s all about attribution these days… and we’re not talking digital. TV has finally lent marketers an opportunity to measure multi screen ROI with new data sources and breakthrough ad technology. TV now offers media informed media planning as well as attribution and reporting, a benefit marketers have long been waiting for. This panel will explore how TV finally made it to the finish line - and the significance of attribution on the ad industry as a whole.
What You'll Learn from This Session...
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Insight Drivers