Kathy Newberger

Kathy Newberger writes for MediaVillage on topics including advanced advertising, sales strategy, and marketing innovation. Her background includes stints in local and national television sales, sales management, and client strategy at research companies like RSM and SMI and what seems to her to have been every traditional MVPD. She was part of the team at Cablevision that launched household addressable television advertising, part of the team at AMC that launched Mad Men, and if you are even remotely interested in improvisation as a training tool, she will talk your ear off.