Craig is head of revenue for LiveRamp TV. Prior to joining Acxiom/LiveRamp he led TV sales and development for MasterCard Advisors, establishing their transaction based segmentation data and measurement services in the television industry. Craig has an extensive cable television background. At Charter Communications, he held the position of Corporate Senior Director of Sales and Development. As such, he was responsible for both advanced advertising and set top box data monetization strategies. He has over 15 years of experience negotiating and managing partnerships in digital television and new media. Before joining Charter, Craig held management positions at Comcast, Predictive Media and WorldGate Communications.