In this session...

Whether it's a brand, product, feature, message or promotion, the way you enter the market matters. Successful launching now requires a new mentality from marketers. You must have the confidence to go big on your launch, or risk long-term failure. This session will unveil new research, discuss the elements every brand needs for a successful launch, and explore how launch best practices vary by brand and category - brought to life by new research and brands that activated successful launches using these winning strategies.

What You'll Learn from This Session...

  1. There are hundreds of launches each day, and growing rapidly (27% YOY)
  2. Launches require a new mentality centered around five key pillars of success
  3. Brands who launch successfully are more likely to see growth in revenue & market share

Presented with


JP Maheu VP of US Client Services Twitter
Laura Beaudin Partner, Global Head of Marketing Excellence Bain & Company
Gail Horwood Chief Marketing Officer, Kellogg North America Kellogg Company

Event Details

Event Type Seminar