In this session...
Whether it's a brand, product, feature, message or promotion, the way you enter the market matters. Successful launching now requires a new mentality from marketers. You must have the confidence to go big on your launch, or risk long-term failure. This session will unveil new research, discuss the elements every brand needs for a successful launch, and explore how launch best practices vary by brand and category - brought to life by new research and brands that activated successful launches using these winning strategies.
What You'll Learn from This Session...
- There are hundreds of launches each day, and growing rapidly (27% YOY)
- Launches require a new mentality centered around five key pillars of success
- Brands who launch successfully are more likely to see growth in revenue & market share
