Laura Beaudin

Laura Beaudin is a partner in Bain & Company's San Francisco office. She is a leader and active contributor to the firm's Digital, Customer Strategy & Marketing and Telecom, Media and Technology practices. She leads Bain Marketing Excellence globally. Since joining Bain in 2000, Laura has focused on the intersection of media and marketing, helping media, entertainment and technology companies develop sales effectiveness and customer-led growth strategies, and brands define high impact marketing strategies. Laura has deep expertise with sales force effectiveness and go-to-market strategy, revenue management, pricing, cost and change management efforts and she has worked extensively with traditional and digital media clients. Laura joined Bain’s Toronto office after earning her Bachelor of Commerce degree from Queen’s University in Canada. Laura also earned her MBA from the Stanford Graduate School of Business.