Farrah Bezner

Farrah is known for her groundbreaking activations and first-of-their kind programs that connect brands to culture based on deep consumer insights. These programs include Sour Patch Kids’ “Breaking Out,” a web series with YouTube influencers, now in its second season, as well as Sour Patch Kids’ Snapchat partnership with Logan Paul, Trident’s Trending 10 and, most recently, The Patch, a program that supports musicians who are on the rise and on the road. Over her 13 years with Mondelez International, Farrah has also created transformational programs for other brands including Philadelphia Cream Cheese, Cool Whip, and Maxwell House Coffee.