In this session...
To understand the incredibly valuable yet elusive teen consumer, Sour Patch Kids is going beyond the data to find out what really makes them tick. Join this session with Farrah Bezner, Marketing Director of HALLS and Candy at Mondelēz International, to learn how the brand is placing itself at the heart of the cultural conversation by tapping into the heads and hearts of teens and millennials – and how you can do it, too.
