In this session...
With the ever-changing consumer and media landscape there is a need to keep evolving how, as marketers, we reach our consumers. We must always be in “beta” mode, both to ensure we have the right messaging that will resonate and become part of the conversation, as well as to define new models that allow us to act with speed, improve efficiency, and ensure ROI. Come hear from Mondelēz International and partner VaynerMedia about how they’re going “beyond the current” with the Swedish Fish brand through a new production process to reach young transitionals.
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