In this session...
What role does music play in the lives of fans, and what emotional connection do different fans have to music? To set the stage for discussion, Vevo will share some topline key insights and findings from their new Vevo Music Fan Report — a first-of-its-kind body of research that provides a deep understanding of music fan personas. We will then open up to a roundtable with key marketing leaders on the process they’ve used to build great programs that deliver on brand objectives through music.
