In this session...
Viewers are changing the way they consume their content with the advent and wide acceptance of time-delay and VOD; so too must advertisers change the way they reach their target audience. Custom targeted ads for consumers who watch content when they want, where they want, presents a conundrum. Who buys and sells these ads? This panel of experts will give their own perspectives on how these transactions are currently occurring, and what the optimal exchange should be.
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Coming from various types of organizations including agency, network, cable and technology providers and with backgrounds ranging from ad sales to marketing to research, the panelists offer unique POV's to this challenge, who the winners and losers may be in this race, and suggestions as to how it might be solved in the future.
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