Mike Bologna

Bologna is known throughout the industry for his expertise in the field of digital communications. Bologna’s primary role is to assist in the development of marketing and advertising applications for GroupM clients on advanced digital platforms, including interactive television, video on-demand, DVR and wireless; he has handled key digital campaigns for Paramount, Sears, Mattel, and AT&T. As more and more clients choose to explore these new digital platforms, Bologna helps them identify suitable partners and manages their initiatives to maximize learning, ROI and client satisfaction. Bologna has been featured on Television Week’s Hot List as one of the top 10 players, age 35 or younger, who are making a mark on the industry. He is currently a member of the 4A’s Digital Video Innovation Committee and regularly authors an agency newsletter which provides news, views, and insights from the cutting edge of Emerging Communications.