In this session...
Music Marketing: The Evolution
Music fans are among the most loyal and passionate people in the world. Smart brands know how to influence and engage this fanatical group by tapping into the wild energy of the crowd and surge of emotion that comes with attending a live music event – and by uniting with consumers in the most thrilling way possible - by making their dreams a reality
In this session, learn how top brand mavens from Anheuser-Busch, Citi, and Starwood Hotels & Resorts are working with Live Nation and making bold choices in music marketing – connecting their brands with bands and fans like never before. Music is woven through our culture to such an extent that brands can now influence customers and enhance affinity by creating ownable events, experiences, and accessibility by partnering with artists like Jay Z, Katy Perry, Alicia Keys, Imagine Dragons, Coldplay, and Justin Timberlake. Through this partnership, the world’s biggest brands powerfully move the needle on their businesses and resonate with their consumers.
Hear from these market leaders who are leveraging the power of music to make their brands sing.