Paul D. Chibe is Vice President of Marketing for Anheuser-Busch,
a wholly-owned subsidiary of Anheuser-Busch InBev. Paul leads U.S. Marketing, responsible for guiding the marketing strategies for a broad brand portfolio that includes the world’s largest-selling beers, Bud Light and Budweiser. Paul is responsible for Brand Management, Media Planning & Buying, Advertising Production, Sports Marketing, Multicultural Marketing, Digital Marketing, Consumer Insights, and Innovation in the United States and is a member of the company’s North America Management Committee.
Paul has 20 years of marketing experience building diverse and well-known fast-moving consumer goods brands, particularly in reaching today’s consumers with traditional and social media, experiential marketing and multicultural programs.
Prior to joining Anheuser-Busch in June 2011, Paul was Vice President and General Manager of the U.S. Gum and Mints business unit at Wm. Wrigley Jr. Co. in Chicago, where he held various positions of increasing responsibility over 11 years. He also served as Vice President of North America Consumer Marketing and Vice President of U.S. Consumer Marketing at the company.
Before joining Wrigley, Chibe spent three years at Quaker Oats Co. in Chicago in marketing and new product assignments in their ready-to-eat cereal and convenience foods businesses. Prior to that, he worked for six years at Leaf Inc., now part of the Hershey Co., in assignments in Finance and Marketing on confection brands Whoppers, Milk Duds, PayDay and Jolly Rancher.
Chibe holds a Master’s Degree in Business Administration and a Bachelor’s Degree in Marketing from Loyola University of Chicago