Jennifer Breithaupt

Jennifer Breithaupt is the Senior Vice President of Entertainment Marketing for Citi. Jennifer oversees a team of brand/marketing specialists focused on creating and executing high impact, non-traditional programs and special events that deliver exclusive access for Citi customers. In 2012, the Citi entertainment access program offered access to over 10,000 events in the categories of music, sports, culinary, family entertainment, theater and lifestyle. Jennifer and her team have created and managed some of the most exciting, marketing and branded entertainment programs in the financial services industry, including: Traveling Through Life Concert Series with Dave Matthews, Prince, Mary J Blige, Aerosmith and Maroon 5; Private Pass®, Citi’s award winning entertainment access program, and exclusive content and advertising partnerships with Beyonce, Jay Z and Justin Timberlake, Giada De Laurentiis, David Ortiz, Dwayne Wade, Madonna, Alicia Keys, Katy Perry and The Rolling Stones. Additionally, Jennifer has oversight of Citi’s key alliance with Live Nation and is responsible for strategic development and execution of all branded entertainment properties and initiatives.