The Role of Brand in an AI-Obsessed World > Events: Europe 2023

Advertising Week Europe 2023

The Role of Brand in an AI-Obsessed World

Tuesday, 16 May at 11:00 AM
Amazon Ads Virtual Studio

Margaret Molloy
Jason Beckley
Kristof Neirynck

Chris Wood
Rachel Fairley

In this session...

The media and marketing world is obsessed with artificial intelligence. When it comes to brands, how are brand leaders thinking about AI?

Join Siegel+Gale, Ted Baker, Avon, HPE and first direct to explore what brand leaders are thinking and doing in this area.

What You'll Learn from This Session...

The role of AI in brand building.
Balancing AI with brand fundamentals.
How brands are committing to AI.

Presented with

Speakers

Margaret Molloy Global Chief Marketing Officer Siegel+Gale

Chris Wood Head of Brand & Marketing first direct

Jason Beckley Chief Customer, Marketing & Digital Officer Ted Baker

Rachel Fairley Global Vice President, Brand Marketing & Experience HPE

Kristof Neirynck Global Chief Marketing Officer & Managing Director Western Europe Avon

Event Details

Event Type Session

Data & Decisions

Culture & Representation

Creative Concepts

Brands & Marketers

AdTech & Automation

Audience & Collaboration

Content & Social Commerce

Ecommerce Innovation & Tech

Founders & Leadership

Future Leaders

Ideas & Innovation

Retail & Transformation

Storytelling & Entertainment

Trends & Insight

TV & Media

Search Events

The Role of Brand in an AI-Obsessed World

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The Role of Brand in an AI-Obsessed World

In this session...

What You'll Learn from This Session...

Presented with

Speakers

Event Details