Events: Europe 2022 | Calendar / Advertising Week

10:00 ^AM

AdTech & Automation The Competitive Edge Of Contextual Advertising

Stage 3: The Tech Lab Stage

Join StackAdapt for real life examples of how contextual advertising can empower performance marketing, provide a competitive edge, and give marketers a new avenue to reach performance in a privacy-safe environment.

Ben Portnoi Head of Media and Analytics, WePlay

James Hutchinson Sales Director, UK, StackAdapt

Ben Portnoi

James Hutchinson

10:40 ^AM

AdTech & Automation Interview with Samba TV CEO, Ashwin Navin

Stage 3: The Tech Lab Stage

We speak to the Co-Founder and CEO of Samba TV to hear how the latest viewing behaviours are driving further fragmentation in today's media landscape, and how marketers can overcome these challenges by leveraging first-party TV data to reach elusive audiences and drive incremental lift.

Michael Gewirtzman Global VP, Programming, Advertising Week

Ashwin Navin Co-Founder & CEO, Samba TV

Michael Gewirtzman

Ashwin Navin

10:55 ^AM

AdTech & Automation Future of Measurement with Laura Manning, VP of Measurement at Lucid, a Cint Group Company

Stage 3: The Tech Lab Stage

Advertising Week speaks to the VP of Measurement at Lucid Laura Manning.

Laura Manning VP, Measurement, Lucid (A Cint Group Company)

Michael Gewirtzman Global VP, Programming, Advertising Week

Laura Manning

11:20 ^AM

AdTech & Automation Gloves Off, TVs On: The Battle For Consumers’ Attention

Stage 3: The Tech Lab Stage

Over the last three years, the amount of time we spend watching TV has increased by 65%. So how can those of us on the media and marketing side deliver the strongest, stickiest, most engaging ad experiences possible alongside this content? Capturing consumers’ attention is no easy feat, after all, and content discovery, data-driven personalisation, and UI design are all potential options here. During this session, four industry experts from across the TV ecosystem will discuss how to succeed in this in-demand space.

Steven Sottile CRO, Unruly

Seun Odeneye Managing Director, UK and Ireland, Matterkind

Donatas Nemura Senior Director, Product Solutions, Finecast

Niki Jones Group Strategy Director, BBH

Jenny Stirland Digital Business Director, Mindshare

Richard Brant Advanced TV UK & International Director, Vevo

Steven Sottile

Seun Odeneye

12:00 ^PM

AdTech & Automation Future-Proofing Addressable Advertising

Stage 3: The Tech Lab Stage

As the path towards a cookie-less world nears and the industry moves closer to a transparent online advertising environment, one of the biggest challenges which remains is how we’re going to structure our future approach to audience targeting from an omnichannel perspective.

This session, moderated by Magnite’s MD of UK & Nordics, Rebecca Ackers, will dig into the top concerns involving the identity landscape and how to create a privacy-safe environment within the advertising ecosystem for buyers and sellers alike.

Rebecca Ackers MD, UK & Nordics, Magnite

Ben Walmsley Managing Director, The Sun at NewsUK

Daniel Knapp Chief Economist, IAB Europe

Rebecca Ackers

Ben Walmsley

12:40 ^PM

AdTech & Automation The Power of Marriott Media Network: Unlocking Exclusive Exposure To Customers In New Premium Environments

Stage 3: The Tech Lab Stage

In an ever changing marketing landscape, new opportunities emerge. Exclusive supply, insights and omnichannel advertising solutions are key for helping brands connect better with consumers. Join Yahoo and Marriott as they announce their latest exclusive collaboration and discover how their new travel media network is unlocking the full value of premium content and audience engagement through highly-curated, brand safe experiences.

Clare Pedersen Head of Global Solutions, Yahoo

Elizabeth Donovan Global Director, Head of Ad Revenue, Marriott

Clare Pedersen

Elizabeth Donovan

1:20 ^PM

AdTech & Automation The Future of AI

Stage 3: The Tech Lab Stage

What does the future of AI look like? We ask the people leading and involved in businesses pushing the boundaries of AI. While we all know that artificial intelligence will change business forever, how will this happen? And what will it look like?

Dudley Nevill-Spencer Founder, Research Director, Virtual Influencer Agency / Live and Breathe

Mari Joller Founder and CEO, Snackable AI

Parmy Olson Technology Columnist, Bloomberg

Simi Lindgren CEO and Founder, Yuty

Dudley Nevill-Spencer

Mari Joller

2:00 ^PM

AdTech & Automation Part 1 - Making the Most of Technology; Finding More Than a DSP

Stage 3: The Tech Lab Stage

As the programmatic landscape evolves, so do the complexities that have been a part of it since the early years. Historically, marketers’ top concern was campaign performance, but, as the industry matured, and consumer habits changed, challenges such as a lack of transparency, differentiation and control became prominent. Now, marketers are leaning into their supply chain, becoming involved in supply decisioning and looking to understand the technology involved.

Michael Gewirtzman Global VP, Programming, Advertising Week

Liz Salway Principal, Business Consultant, EPAM Systems

Liz Salway

2:10 ^PM

AdTech & Automation Part 2 - Making the Most of Technology; Evolving Relationships

Stage 3: The Tech Lab Stage

Change happens quickly in programmatic, and whether a buyer, seller, brand or broadcaster, it’s important you have the right partners to help you navigate change. With brands taking a more active role in their supply decisioning, the role of their long-term partners, media agencies, is evolving as they seek to plug gaps around technology selection, implementation, and cross-channel expertise. How has the relationship between brand and media agency evolved and what does the future look like?

Michael Gewirtzman Global VP, Programming, Advertising Week

Seun Odeneye Managing Director, UK and Ireland, Matterkind

2:20 ^PM

AdTech & Automation Part 3 - Making the Most of Technology; Picking the Right Partner

Stage 3: The Tech Lab Stage

Technology is at the centre of programmatic. With a plethora of tech vendors to choose from, it can be difficult to know who to work with. At a time where brands are vying for consumer attention, differentiation is key but how can you outperform your competitors without outspending them too?

Michael Gewirtzman Global VP, Programming, Advertising Week

Karan Singh Head of Advertiser Partnerships, Xandr

Karan Singh

2:40 ^PM

AdTech & Automation Environmental Sustainability In Digital Media

Stage 3: The Tech Lab Stage

OpenX and MIQ will discuss the importance of environmental sustainability in ad tech and digital media. This session will serve as an opportunity to educate the audience on the environmental impact of digital media, what companies like OpenX and MiQ are doing about it and how brand marketers can take action to reduce the carbon footprints of their own media supply chains.

Brian Murphy SVP, Buyer Development, OpenX

Pierre de Lannoy Director of Strategy, MIQ (UK)

Brian Murphy

Pierre de Lannoy

3:20 ^PM

AdTech & Automation Can Scale and Suitability Be Used In the Same Sentence?

Stage 3: The Tech Lab Stage

With consumer behaviours and expectations continuously evolving, advertisers have a challenge to keep up and continue to reach the scale required for growth. Not only do brands need to find and reach all relevant audiences at the right time, on the right channels, they also need to protect their brand values and build trust by ensuring suitable content adjacencies. Sounds complicated right? But with the use of technology designed for complex and scaled platforms, suitability and scale don't need to be mutually exclusive.

Bahar Bozdogan Product Marketing Lead, Core Ads, TikTok

Chrisa Chatzisavva Partner, Head of Social, Mindshare

Emma Lacey SVP EMEA , Zefr

Katy Allison Media Strategy Manager, Marks and Spencer

Veena McCoole VP of Strategic Partnerships, NewsGuard

Bahar Bozdogan

Chrisa Chatzisavva

12:30 ^PM

AdTech & Automation Replay - Part 1 - Making the Most of Technology; Finding More Than a DSP

Amazon Ads Virtual Studio

As the programmatic landscape evolves, so do the complexities that have been a part of it since the early years. Historically, marketers’ top concern was campaign performance, but, as the industry matured, and consumer habits changed, challenges such as a lack of transparency, differentiation and control became prominent. Now, marketers are leaning into their supply chain, becoming involved in supply decisioning and looking to understand the technology involved.

Liz Salway Principal, Business Consultant, EPAM Systems

Michael Gewirtzman Global VP, Programming, Advertising Week

12:40 ^PM

AdTech & Automation Replay - Part 2 - Making the Most of Technology; Evolving Relationships

Amazon Ads Virtual Studio

Change happens quickly in programmatic, and whether a buyer, seller, brand or broadcaster, it’s important you have the right partners to help you navigate change. With brands taking a more active role in their supply decisioning, the role of their long-term partners, media agencies, is evolving as they seek to plug gaps around technology selection, implementation, and cross-channel expertise. How has the relationship between brand and media agency evolved and what does the future look like?

Seun Odeneye Managing Director, UK and Ireland, Matterkind

12:50 ^PM

AdTech & Automation Replay - Part 3 - Making the Most of Technology; Picking the Right Partner

Amazon Ads Virtual Studio

Technology is at the centre of programmatic. With a plethora of tech vendors to choose from, it can be difficult to know who to work with. At a time where brands are vying for consumer attention, differentiation is key but how can you outperform your competitors without outspending them too?

Karan Singh Head of Advertiser Partnerships, Xandr

Culture & Voices

Brands & Marketers

Presented byFinecast

AdTech & Automation

Presented byStackAdapt Inc.

Audience & Collaboration

Content & Social Commerce

Craft & Creativity

Presented byCreativeX

Creative Capital

Data & Privacy

Great Minds

Innovation And The Metaverse

Leadership & Building Back

Power Up

Presented byLet's Reset

Purpose & Practice

Presented byReuters

Retail & Transformation

Storytelling & Entertainment

The Workshop

Trends & Insight

Presented byCriteo

TV & Media

Presented byRoku

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