In this session...
As the path towards a cookie-less world nears and the industry moves closer to a transparent online advertising environment, one of the biggest challenges which remains is how we’re going to structure our future approach to audience targeting from an omnichannel perspective.
This session, moderated by Magnite’s MD of UK & Nordics, Rebecca Ackers, will dig into the top concerns involving the identity landscape and how to create a privacy-safe environment within the advertising ecosystem for buyers and sellers alike.
What You'll Learn from This Session...
- The publisher’s role in navigating the future of identity with seller defined audiences
- Restrictions on identifiers imposed by Apple’s iOS & Google’s Ad ID’s
- How the industry can create audiences and scale that matter to buyers
- What’s next for data driven ads?
