Daniel Knapp

Daniel is Chief Economist at IAB Europe and on the management team of Twins Digital, a deep data company for marketers and agencies.

Previously Daniel was Executive Director at IHS Markit (NASDAQ: INFO), an industry analyst firm, overseeing the company’s global advertising research, consulting and forecasting practice.

Daniel’s key research areas span all domains of digital advertising and data-driven marketing,future of TV and video, platform economics, and the business application of AI/ML technologies. He also acted as associated expert to the European Commission for Media & AI.

Daniel holds a PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media.