Tracks Venues

In this session...

Technology is at the centre of programmatic. With a plethora of tech vendors to choose from, it can be difficult to know who to work with. At a time where brands are vying for consumer attention, differentiation is key but how can you outperform your competitors without outspending them too?

What You'll Learn from This Session...

  1. Understanding the open internet
  2. Reaching the non-addressable audience
  3. The benefit of having more than a DSP

Presented with


Speakers

Michael Gewirtzman Global VP, Programming Advertising Week
Karan Singh Head of Advertiser Partnerships Xandr

Event Details

Event Type Session