In this session...
Join StackAdapt for real life examples of how contextual advertising can empower performance marketing, provide a competitive edge, and give marketers a new avenue to reach performance in a privacy-safe environment.
What You'll Learn from This Session...
- Contextual advertising is having a resurgence with the future of identification and targeting in question
- Contextually relevant ads have a significant impact on receptivity, favourability, and memorability amongst viewers
- Selecting the right tactics across the right partners is key to a successful contextual campaign
