In this session...
The 2016 US election was the most contentious, poisonous and surprising the world has ever witnessed. No one really believed Trump would win, not even him. But he did! How exactly did Trump beat Hillary to become the 45th POTUS? Was it a better communications strategy and execution? How important was data? Were darker forces at play? Industry experts will debate and discuss the communications strategy that put 'The Donald' in the White House and ask what this might mean for 2017 elections in France, Germany and elsewhere.
